EN Strategy number one for quality

Strategy 2023

Global player

Hapag-Lloyd ranks among the world’s leading liner shipping companies, and profitable growth is firmly anchored in our Strategy 2023. We want to grow in attractive niches and further consolidate our overall global market share of 10%. Despite the coronavirus pandemic, we expanded our market position in the reporting year in strategically important target markets, such as India and Africa, and strengthened our global presence on the ground by opening new offices in several locations. At the same time, we grew by more than 10% in the attractive refrigerated-container business, thereby getting much closer to our goal of achieving a total market share of 10% in this segment.

SUSTAINABLE PROFITABILITY

Sustainable profitability across the economic cycle is an essential building block of our Strategy 2023. Since the mergers with CSAV and UASC, we have continuously increased our profitability – and successfully so, as Hapag-Lloyd now ranks among the most profitable and financially stable liner shipping companies in the world. This is also reflected in the fact that we earned more than our cost of capital in 2020. At the same time, we reduced our debt by much more than EUR 1 billion in the reporting year.

Key figures

NUMBER ONE FOR QUALITY

We want to be the number one for quality for our customers – that is our goal, and we are working on it every day. In the reporting year, we launched the first 4 of 10 Quality Promises, which will form the foundation of our partnership with our customers. At the same time, we provided our customers with a transparent and convenient way to monitor how we are delivering on our Quality Promises by launching our new Quality Promise Dashboard. As we continue to expand our Web Channel, we have made new features available, such as our Shipping Guarantee – with the idea always being to offer the right product at the right time, to stand by the side of our customers even during the coronavirus pandemic, and to create added value via digital channels. And we have succeeded at this, too, as we have boosted the share of bookings made via our Web Channel by around 40% compared to the prior year, to more than 1.3 million TEU.